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Account-Based Marketing

The Definitive Handbook for B2B Marketers

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Pages
288 pages
Reading time
11 hours

More about the book

Exploring the application of traditional marketing techniques in B2B contexts, this book reveals how these methods can effectively enhance brand visibility, build reputation, strengthen relationships, and ultimately drive revenue growth. It offers practical insights for businesses looking to leverage established marketing principles to achieve tangible results in the competitive B2B landscape.

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Account-Based Marketing, Edward Blackwell, Bev Burgess

Language
Released
2025
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(Hardcover)
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