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- 288 pages
- 11 hours of reading
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Marketing visionary Martin Lindström has been on the front lines of the branding wars for over 20 years. In 'Brandwashed' he turns the spotlight on his own industry, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money.
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Brandwashed : tricks companies use to manipulate our minds and persuade us to bay, Martin Lindstrom
- Language
- Released
- 2012
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Brandwashed : tricks companies use to manipulate our minds and persuade us to bay
- Language
- English
- Authors
- Martin Lindstrom
- Publisher
- Kogan Page
- Released
- 2012
- Format
- Paperback
- Pages
- 288
- ISBN10
- 0749465042
- ISBN13
- 9780749465049
- Series
- Tags
- Non-Fiction, Social Sciences, Business, Business & Management, Psychological Topics, Psychology, Science, Sociology, Marketing & Sales
- Rating
- 3.9 out of 5
- Description
- Marketing visionary Martin Lindström has been on the front lines of the branding wars for over 20 years. In 'Brandwashed' he turns the spotlight on his own industry, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money.