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When it first came on the scene in the early to mid 1990s, e-mail marketing was the hottest, most productive marketing tool on the map. Then things changed. Too many marketers sent millions of e-mails (hunting) instead of building relationships with their subscribers (farming). The authors share their wisdom about how to make e-mail an effective tool for finding new customers and mining existing customers more profitably.
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Successful E-mail Marketing Strategies, Arthur Middleton Hughes, Arthur Sweetser
- Language
- Released
- 2009
- Binding
- (Hardcover)
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- Title
- Successful E-mail Marketing Strategies
- Language
- English
- Publisher
- Racom Communication
- Released
- 2009
- Format
- Hardcover
- Pages
- 395
- ISBN10
- 1933199164
- ISBN13
- 9781933199160
- Series
- Tags
- Non-Fiction, Business, Business & Management, Technology & Engineering, Computers & Internet, Marketing & Sales
- Rating
- 4.2 out of 5
- Description
- When it first came on the scene in the early to mid 1990s, e-mail marketing was the hottest, most productive marketing tool on the map. Then things changed. Too many marketers sent millions of e-mails (hunting) instead of building relationships with their subscribers (farming). The authors share their wisdom about how to make e-mail an effective tool for finding new customers and mining existing customers more profitably.