More about the book
Bad direct marketing, also known as junk mail, is a waste of money and it annoys nearly everybody. Good direct marketing on the other hand is the best and most cost-effective way of targeting, winning and retaining new customers. This volume shows how to be discerning.
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The Definitive Guide to Direct and Interactive Marketing, Merlin Stone, Alison Bond, Elizabeth Blake
- Language
- Released
- 2003
- product-detail.submit-box.info.binding
- (Paperback)
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