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Helps organizations and individual operators in making the most of their Web investment by providing tools, techniques, and strategies for measuring their site's overall effectiveness. Providing the definitions of commonly-used terms, this book teaches how to gather crucial marketing data, how to drive potential customers to action, and more.
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Web Site Measurement Hacks, Eric T. Peterson
- Language
- Released
- 2005
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Web Site Measurement Hacks
- Language
- English
- Authors
- Eric T. Peterson
- Released
- 2005
- Format
- Paperback
- Pages
- 430
- ISBN10
- 0596009887
- ISBN13
- 9780596009885
- Series
- Rating
- 3.7 out of 5
- Description
- Helps organizations and individual operators in making the most of their Web investment by providing tools, techniques, and strategies for measuring their site's overall effectiveness. Providing the definitions of commonly-used terms, this book teaches how to gather crucial marketing data, how to drive potential customers to action, and more.