Sketching user experiences : getting the design right and the right design

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This book approaches design and design thinking as essential elements that require deeper understanding among designers and their collaborators to succeed with new products and systems. While focusing on design, it adopts a holistic perspective, addressing designers, usability specialists, the HCI community, product managers, and business executives. It emphasizes the need to balance backend concerns of usability and engineering excellence with upfront investments in sketching and ideation. The goal is to promote informed design, shaping emerging technologies to serve societal values. Grounded in practice and research, the engaging work aims to inspire creativity and encourage new techniques in user experience design. It covers sketching and early prototyping methods suited for dynamic products like cell phones and smart appliances. The design sketching method is thoroughly explained, enabling the creation of experience prototypes without the complexities of engineering prototypes. The content appeals to a wide range of designers, including user interface and industrial designers, software engineers, and product managers. It features case studies, examples, exercises, and projects, along with access to video clips that illustrate the principles and methods discussed.