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Advertising is portrayed as a scientific discipline, grounded in established principles and a thorough understanding of its causes and effects. The book emphasizes the proven methods and strategies that enhance effectiveness, highlighting the shift towards a more analytical approach in the field. It suggests that practitioners can now rely on fundamental laws to guide their advertising efforts, making the process more precise and reliable.
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Scientific Advertising - Masters of Marketing Secrets, Robert C. Worstell, Claude C. Hopkins
- Language
- Released
- 2017
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Scientific Advertising - Masters of Marketing Secrets
- Subtitle
- From the First Great Copywriter
- Language
- English
- Authors
- Robert C. Worstell, Claude C. Hopkins
- Publisher
- Lulu.com
- Released
- 2017
- Format
- Paperback
- Pages
- 72
- ISBN13
- 9781312100589
- Category
- Business and Economics
- Description
- Advertising is portrayed as a scientific discipline, grounded in established principles and a thorough understanding of its causes and effects. The book emphasizes the proven methods and strategies that enhance effectiveness, highlighting the shift towards a more analytical approach in the field. It suggests that practitioners can now rely on fundamental laws to guide their advertising efforts, making the process more precise and reliable.