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- 202 pages
- 8 hours of reading
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"A/B testing is the simpleidea of showing seveal diferent versions of a web page to live traffic, and then measuring the effect each version has on visitors. using A/B testing, companies can improve the effectiveness of their marketing and user experience ansd, in doing so, can sometimes double or triple their conversion rates. ..."--Back cover
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A/B Testing, Various authors
- Language
- Released
- 2013
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- A/B Testing
- Language
- English
- Authors
- Various authors
- Publisher
- John Wiley & Sons Inc
- Released
- 2013
- Format
- Hardcover
- Pages
- 202
- ISBN10
- 1118536096
- ISBN13
- 9781118536094
- Series
- Tags
- Non-Fiction, Art & Culture, Business, Business & Management, Technology & Engineering, Technology, Design, Marketing & Sales
- Rating
- 3.7 out of 5
- Description
- "A/B testing is the simpleidea of showing seveal diferent versions of a web page to live traffic, and then measuring the effect each version has on visitors. using A/B testing, companies can improve the effectiveness of their marketing and user experience ansd, in doing so, can sometimes double or triple their conversion rates. ..."--Back cover