The book is currently out of stock
The Stuff You Can't Bottle: Advertising for the Global Youth Market
Authors
More about the book
Focusing on the evolving landscape of youth advertising, this book explores innovative strategies for crafting impactful campaigns. It emphasizes the importance of understanding youth culture and the shifting dynamics of media consumption. By examining successful case studies and offering practical insights, it guides marketers in developing authentic connections with young audiences, ensuring that their messages resonate in a saturated market where traditional methods may no longer suffice.
Book purchase
The Stuff You Can't Bottle: Advertising for the Global Youth Market, King Adz
- Language
- Released
- 2013
We’ll notify you via email once we track it down.
Payment methods
- Title
- The Stuff You Can't Bottle: Advertising for the Global Youth Market
- Language
- English
- Authors
- King Adz
- Publisher
- Thames & Hudson
- Released
- 2013
- Format
- Paperback
- Pages
- 352
- ISBN13
- 9780500290750
- Category
- Old adverts, Business and Economics
- Description
- Focusing on the evolving landscape of youth advertising, this book explores innovative strategies for crafting impactful campaigns. It emphasizes the importance of understanding youth culture and the shifting dynamics of media consumption. By examining successful case studies and offering practical insights, it guides marketers in developing authentic connections with young audiences, ensuring that their messages resonate in a saturated market where traditional methods may no longer suffice.