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Globally recognized storyteller, designer, and entrepreneur Sachs argues that only those brands that tell "values-driven stories" through the "right" channels will revolutionize marketing and may become humanity's greatest hope for the future.
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Winning the Story Wars, Jonah Sachs
- Language
- Released
- 2012
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Winning the Story Wars
- Language
- English
- Authors
- Jonah Sachs
- Publisher
- Harvard Business Review Press
- Released
- 2012
- Format
- Hardcover
- Pages
- 264
- ISBN10
- 1422143562
- ISBN13
- 9781422143568
- Series
- Tags
- Fiction, World Literature
- Description
- Globally recognized storyteller, designer, and entrepreneur Sachs argues that only those brands that tell "values-driven stories" through the "right" channels will revolutionize marketing and may become humanity's greatest hope for the future.