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How to kill a unicorn : how the world's hottest innovation factory builds bold ideas

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The president of innovation consultancy firm Fahrenheit 212 describes the company's methodology for combining "magic" with money to bring to market unique products and ideas that will transform a company's business and growth.

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How to kill a unicorn : how the world's hottest innovation factory builds bold ideas, Mark Payne

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Released
2014
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(Hardcover)
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