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When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight short, easy-to-read chapters, you will find out how
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The advertising agency business : the complete manual for management & operation, Eugene J. Hameroff
- Language
- Released
- 1998
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- The advertising agency business : the complete manual for management & operation
- Language
- English
- Authors
- Eugene J. Hameroff
- Publisher
- NTC Business Books
- Released
- 1998
- Format
- Hardcover
- ISBN10
- 084423169x
- ISBN13
- 9780844231693
- Series
- Rating
- 3.75 out of 5
- Description
- When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight short, easy-to-read chapters, you will find out how