The advertising agency business : the complete manual for management & operation

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Eugene J. Hameroff

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Marketing & Sales

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When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight short, easy-to-read chapters, you will find out how

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The advertising agency business : the complete manual for management & operation, Eugene J. Hameroff

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Released: 1998
Binding: (Hardcover)

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Title: The advertising agency business : the complete manual for management & operation
Language: English
Authors: Eugene J. Hameroff
Publisher: NTC Business Books
Released: 1998
Format: Hardcover
ISBN10: 084423169x
ISBN13: 9780844231693
Series
Categories: Non-Fiction Business & Management Marketing & Sales
Tags: Business
Rating: 3.75 out of 5
Description: When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight short, easy-to-read chapters, you will find out how