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Focusing on marketing as a value-creation process, this book provides a comprehensive overview of marketing theory and key management principles. It introduces a value-based framework for developing effective market offerings, blending theoretical insights with practical tools. These resources empower managers to apply concepts to real-world business challenges and opportunities, ensuring a systematic approach to strategic marketing management.
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Strategic Marketing Management - Theory and Practice, Alexander Chernev
- Language
- Released
- 2019
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Strategic Marketing Management - Theory and Practice
- Language
- English
- Authors
- Alexander Chernev
- Publisher
- Cerebellum Press
- Released
- 2019
- Format
- Hardcover
- Pages
- 522
- ISBN13
- 9781936572588
- Category
- Business and Economics
- Description
- Focusing on marketing as a value-creation process, this book provides a comprehensive overview of marketing theory and key management principles. It introduces a value-based framework for developing effective market offerings, blending theoretical insights with practical tools. These resources empower managers to apply concepts to real-world business challenges and opportunities, ensuring a systematic approach to strategic marketing management.