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Are intellectual property-leveraging and expansion strategies such as franchising and licensing good ways to grow your business? More and more companies are discovering that yes, they are.
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Franchising & Licensing, Andrew J. Sherman
- Language
- Released
- 2011
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- (Hardcover)
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- Title
- Franchising & Licensing
- Language
- English
- Authors
- Andrew J. Sherman
- Released
- 2011
- Format
- Hardcover
- Pages
- 451
- ISBN10
- 0814415563
- ISBN13
- 9780814415566
- Series
- Rating
- 4 out of 5
- Description
- Are intellectual property-leveraging and expansion strategies such as franchising and licensing good ways to grow your business? More and more companies are discovering that yes, they are.