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Parameters
- Pages
- 266 pages
- Reading time
- 10 hours
More about the book
Focusing on omni-channel marketing, this book explores its influence on supply chain and logistics, providing insights for management to adapt to current challenges and future demands. It emphasizes strategies to enhance customer service, improve profitability, and secure a competitive edge in an evolving marketplace.
Book purchase
Omni-Channel Retail and the Supply Chain, Paul Myerson
- Language
- Released
- 2020
- product-detail.submit-box.info.binding
- (Hardcover)
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