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The Hidden Brain
How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives
Authors
288 pages
More about the book
Exploring the concept of the hidden brain, this book delves into the subconscious influences that shape our decisions and behaviors. It reveals how this inner voice affects our feelings toward others, our voting choices, and even our perceptions of fairness in the workplace. The hidden brain plays a crucial role in both positive actions, like altruism, and negative outcomes, such as mob mentality or extremist behavior. Through this lens, the book examines the powerful, often unnoticed forces guiding our lives.
Book variant
2010, paperback
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