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Exploring the psychology of brand loyalty, the author investigates how consumers become passionate advocates for brands, likening their commitment to a sticker on a laptop. Through recent research, insights into the motivations of brand enthusiasts are revealed, highlighting their role in enhancing brand visibility and fostering long-term equity. Cohen's work delves into the dynamics of consumer behavior, offering a fresh perspective on brand engagement and the factors that drive individuals to champion their favorite brands.
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Join the Brand: Building Loyal Communities and the Need for Belonging, Norty Cohen
- Language
- Released
- 2018
- Binding
- (Hardcover)
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- Title
- Join the Brand: Building Loyal Communities and the Need for Belonging
- Language
- English
- Authors
- Norty Cohen
- Publisher
- Ideapress Publishing
- Released
- 2018
- Format
- Hardcover
- Pages
- 220
- ISBN13
- 9781940858685
- Series
- Rating
- 3.4 out of 5
- Description
- Exploring the psychology of brand loyalty, the author investigates how consumers become passionate advocates for brands, likening their commitment to a sticker on a laptop. Through recent research, insights into the motivations of brand enthusiasts are revealed, highlighting their role in enhancing brand visibility and fostering long-term equity. Cohen's work delves into the dynamics of consumer behavior, offering a fresh perspective on brand engagement and the factors that drive individuals to champion their favorite brands.