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This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features - Numerous exercises and examples- Learning objectives at the beginning of each chapter and summaries at the end- Case studies to pull together the areas so far coveredThe use of spreadsheets is integrated into the text.
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Financial aspects of marketing, Ruth A. Schmidt, Helen Wright
- Language
- Released
- 1996
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- (Paperback)
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- Title
- Financial aspects of marketing
- Language
- English
- Authors
- Ruth A. Schmidt, Helen Wright
- Publisher
- Macmillan Business
- Released
- 1996
- Format
- Paperback
- Pages
- 320
- ISBN10
- 0333637828
- ISBN13
- 9780333637821
- Series
- Rating
- 4 out of 5
- Description
- This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features - Numerous exercises and examples- Learning objectives at the beginning of each chapter and summaries at the end- Case studies to pull together the areas so far coveredThe use of spreadsheets is integrated into the text.