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Is being the best, across the board, the best strategy for business success? "The Myth of Excellence" answers that question with an emphatic "no" and makes a compelling case of focusing resources on more targeted goals.
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The myth of excellence : why great companies never try to be the best at everything, Frederick A. Crawford, Ryan Mathews
- Language
- Released
- 2001
- product-detail.submit-box.info.binding
- (Hardcover)
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