The book is currently out of stock
More about the book
The book examines the decline of Marks and Spencer, a once-thriving British retailer, which faced significant challenges including reduced sales and management upheavals. It highlights the critical moment when Philip Green's takeover plans threatened the company's existence. The analysis focuses on the strategies implemented by top management to revitalize the brand and restore customer loyalty, providing insights into corporate governance and business management practices during a crisis.
Book purchase
Turnaround as a key strategic issue in times of crisis, Marcus Keupp
- Language
- Released
- 2007
- product-detail.submit-box.info.binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
No one has rated yet.
- Title
- Turnaround as a key strategic issue in times of crisis
- Language
- English
- Authors
- Marcus Keupp
- Publisher
- GRIN Verlag
- Released
- 2007
- Format
- Paperback
- Pages
- 20
- ISBN13
- 9783638746281
- Series
- Description
- The book examines the decline of Marks and Spencer, a once-thriving British retailer, which faced significant challenges including reduced sales and management upheavals. It highlights the critical moment when Philip Green's takeover plans threatened the company's existence. The analysis focuses on the strategies implemented by top management to revitalize the brand and restore customer loyalty, providing insights into corporate governance and business management practices during a crisis.