Bang! : Getting Your Message Heard in a Noisy World

Presenting an arsenal of 'big bang' ideas, these high-profile and extremely successful authors discuss how to create a memorable publicity hook and how to design attention-grabbing packaging that taps into consumers' innermost desires. They interweave entertaining accounts of their success and failur, as well as those of other companies to suggest specific ways to establish an atmosphere conducive to innovative breakthroughs; why having 'enough' time to work on a project can be a disadvantage, and why having a small staff in a a cramped space is the best way to be creative.