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Sustainability Marketing
A Global Perspective
Authors
352 pages
More about the book
Focusing on various levels and disciplines, this edition explores the intersection of sustainability with marketing, business, and environmental management. It provides a comprehensive perspective on sustainability marketing, highlighting its global implications and strategies. The text aims to equip readers with the knowledge to integrate sustainable practices into marketing efforts effectively, addressing contemporary challenges and opportunities within the field.
Book variant
2012, paperback
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