Effective marketing. Creating and keeping customers in an e-commerce world.
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Effective marketing. Creating and keeping customers in an e-commerce world., William G. Zikmund, Michael D. Amico
- Language
- Released
- 2002
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- Title
- Effective marketing. Creating and keeping customers in an e-commerce world.
- Language
- English
- Authors
- William G. Zikmund, Michael D. Amico
- Publisher
- South-Western
- Released
- 2002
- Format
- Paperback
- ISBN10
- 032406392x
- ISBN13
- 9780324063929
- Category
- Marketing and PR