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In this third edition text, Zikmund (marketing, Oklahoma State U.) and d'Amico (marketing, U. of Akron) integrate e-commerce considerations into all aspects of marketing strategy. Each of the 17 chapters includes examples of well-known products and companies. A sampling of topics includes strategy a
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Effective marketing. Creating and keeping customers in an e-commerce world., William G. Zikmund, Michael D. Amico
- Language
- Released
- 2002
- Binding
- (Paperback)
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- Title
- Effective marketing. Creating and keeping customers in an e-commerce world.
- Language
- English
- Authors
- William G. Zikmund, Michael D. Amico
- Publisher
- South-Western
- Released
- 2002
- Format
- Paperback
- Pages
- 553
- ISBN10
- 032406392x
- ISBN13
- 9780324063929
- Series
- Description
- In this third edition text, Zikmund (marketing, Oklahoma State U.) and d'Amico (marketing, U. of Akron) integrate e-commerce considerations into all aspects of marketing strategy. Each of the 17 chapters includes examples of well-known products and companies. A sampling of topics includes strategy a