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In this third edition text, Zikmund (marketing, Oklahoma State U.) and d'Amico (marketing, U. of Akron) integrate e-commerce considerations into all aspects of marketing strategy. Each of the 17 chapters includes examples of well-known products and companies. A sampling of topics includes strategy a
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Effective marketing. Creating and keeping customers in an e-commerce world., William G. Zikmund, Michael D. Amico
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- Released
- 2002
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- (Paperback)
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