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Focusing on the essential role of creativity in public relations, this book delves into the five 'Is' of the creative process, offering techniques to stimulate and assess ideas while identifying barriers to creativity. The updated third edition features two new chapters that examine the impact of social media on creativity and the role of memes, enhancing the reader's understanding of contemporary PR practices.
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Creativity in Public Relations, Andy Green
- Language
- Released
- 2009
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- (Paperback)
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- Title
- Creativity in Public Relations
- Language
- English
- Authors
- Andy Green
- Publisher
- Kogan Page
- Released
- 2009
- Format
- Paperback
- Pages
- 272
- ISBN13
- 9780749456504
- Category
- Marketing and PR
- Description
- Focusing on the essential role of creativity in public relations, this book delves into the five 'Is' of the creative process, offering techniques to stimulate and assess ideas while identifying barriers to creativity. The updated third edition features two new chapters that examine the impact of social media on creativity and the role of memes, enhancing the reader's understanding of contemporary PR practices.