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"Packaging the Brand" is a detailed discussion of the most overtly commercial area of graphic design. This book explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging.
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Packaging and Brand, Paul Harris, Gavin Ambrose
- Language
- Released
- 2011
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Packaging and Brand
- Language
- English
- Authors
- Paul Harris, Gavin Ambrose
- Publisher
- AVA Publishing
- Released
- 2011
- Format
- Paperback
- ISBN10
- 2940411417
- ISBN13
- 9782940411412
- Series
- Description
- "Packaging the Brand" is a detailed discussion of the most overtly commercial area of graphic design. This book explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging.