The Semantic Turn

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Focusing on the intersection of language and design, this guide provides designers with essential tools to articulate and validate their work. The author, a notable figure in communication and language studies, distinguishes the semantic turn from traditional meaning approaches. Four innovative theories on how artifacts convey meaning are introduced, along with new design methods and evaluative techniques that challenge conventional functionalist and technology-driven design practices. Examples illustrate these concepts, making the book a vital resource for human-centered design.