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This revised text provides the fundamentals of formulating and implementing comprehensive and contemporary communications campaigns. Topics include consumer research methods, media planning, and measuring campaign effectiveness. Annotation copyright Book News, Inc. Portland, Or.
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Strategic Advertising Campaigns, Don E. Schultz, Beth E. Barnes
- Language
- Released
- 1995
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Strategic Advertising Campaigns
- Language
- English
- Authors
- Don E. Schultz, Beth E. Barnes
- Publisher
- NTC Business Books
- Released
- 1995
- Format
- Hardcover
- Pages
- 370
- ISBN10
- 0844230154
- ISBN13
- 9780844230153
- Series
- Tags
- Fiction, World Literature
- Rating
- 4.25 out of 5
- Description
- This revised text provides the fundamentals of formulating and implementing comprehensive and contemporary communications campaigns. Topics include consumer research methods, media planning, and measuring campaign effectiveness. Annotation copyright Book News, Inc. Portland, Or.