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Using a fresh mix of talented cartooning and seasoned management, marketing, and learning expertise, The Fat Firm reveals the inner workings of real companies. It illustrates a host of situations in which people, cultures, and processes allow excess, waste, and inefficiency - in other words, fat - to creep into a firm and weaken its competitive edge. Most important, the book offers innovative advice on how firms can slim down and stay successful over the long haul.
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The Fat Firm, Prabhakant Sinha, Andris A. Zoltners, Stuart J. Murphy
- Language
- Released
- 1997
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- (Hardcover)
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- Title
- The Fat Firm
- Language
- English
- Publisher
- McGraw-Hill Trade
- Released
- 1997
- Format
- Hardcover
- Pages
- 280
- ISBN10
- 0070443920
- ISBN13
- 9780070443921
- Series
- Rating
- 4.15 out of 5
- Description
- Using a fresh mix of talented cartooning and seasoned management, marketing, and learning expertise, The Fat Firm reveals the inner workings of real companies. It illustrates a host of situations in which people, cultures, and processes allow excess, waste, and inefficiency - in other words, fat - to creep into a firm and weaken its competitive edge. Most important, the book offers innovative advice on how firms can slim down and stay successful over the long haul.