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This book presents a comprehensive theory of motivation, focusing on achievement motivation and its measurement through content-analysis of imaginative stories. It also details various experiments that explore the achievement motive as a key variable. David McClelland, a prominent figure in motivational theory, emphasizes the importance of competency-based assessments over traditional methods. His influential ideas have shaped workplace motivation strategies and align with Frederick Herzberg's theories, making significant contributions to understanding employee motivation and assessment.
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The Achievement Motive, David C. McClelland
- Language
- Released
- 2015
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- The Achievement Motive
- Language
- English
- Authors
- David C. McClelland
- Publisher
- Martino Fine Books
- Released
- 2015
- Format
- Paperback
- Pages
- 412
- ISBN13
- 9781614278238
- Category
- Psychology
- Description
- This book presents a comprehensive theory of motivation, focusing on achievement motivation and its measurement through content-analysis of imaginative stories. It also details various experiments that explore the achievement motive as a key variable. David McClelland, a prominent figure in motivational theory, emphasizes the importance of competency-based assessments over traditional methods. His influential ideas have shaped workplace motivation strategies and align with Frederick Herzberg's theories, making significant contributions to understanding employee motivation and assessment.