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The Anti-Marketing Manifesto
How to Sell Without Being a Sellout
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Exploring the intersection of sustainability and ethics in business, this guide offers strategies for creating a profitable enterprise while maintaining integrity. It emphasizes the importance of aligning business goals with social responsibility and environmental stewardship. Readers will find practical insights on building a brand that resonates with conscious consumers, fostering loyalty, and achieving financial success without compromising values. Ideal for entrepreneurs seeking a principled approach to business in today's competitive landscape.
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The Anti-Marketing Manifesto, Michelle Lopez Boggs
- Language
- Released
- 2020
- Binding
- (Hardcover)
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- Title
- The Anti-Marketing Manifesto
- Subtitle
- How to Sell Without Being a Sellout
- Language
- English
- Authors
- Michelle Lopez Boggs
- Publisher
- FriesenPress
- Released
- 2020
- Format
- Hardcover
- Pages
- 234
- ISBN13
- 9781525580437
- Series
- Categories
- Tags
- Business
- Description
- Exploring the intersection of sustainability and ethics in business, this guide offers strategies for creating a profitable enterprise while maintaining integrity. It emphasizes the importance of aligning business goals with social responsibility and environmental stewardship. Readers will find practical insights on building a brand that resonates with conscious consumers, fostering loyalty, and achieving financial success without compromising values. Ideal for entrepreneurs seeking a principled approach to business in today's competitive landscape.