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- 282 pages
- 10 hours of reading
More about the book
Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
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The King of Madison Avenue, Kenneth Roman
- Language
- Released
- 2009
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- The King of Madison Avenue
- Language
- English
- Authors
- Kenneth Roman
- Publisher
- Palgrave Macmillan
- Released
- 2009
- Format
- Hardcover
- Pages
- 282
- ISBN10
- 1403978956
- ISBN13
- 9781403978950
- Series
- Tags
- Non-Fiction, Art & Culture, Business, Business & Management, True Stories, Biographies, Culture and Society, Design
- Rating
- 3.7 out of 5
- Description
- Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.