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- 264 pages
- 10 hours of reading
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Resolve data-heavy retail marketing questions through key analytic steps, with expert guidance in a direct and conceptual style.
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Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques, Mike Grigsby
- Language
- Released
- 2016
- Binding
- (Paperback)
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- Title
- Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques
- Language
- English
- Authors
- Mike Grigsby
- Publisher
- KoganPage
- Released
- 2016
- Format
- Paperback
- Pages
- 264
- ISBN10
- 0749477156
- ISBN13
- 9780749477158
- Series
- Rating
- 4 out of 5
- Description
- Resolve data-heavy retail marketing questions through key analytic steps, with expert guidance in a direct and conceptual style.