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Design and Marketing of New Products, Glen L. Urban, John R. Hauser
- Language
- Released
- 1993
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Design and Marketing of New Products
- Language
- English
- Authors
- Glen L. Urban, John R. Hauser
- Publisher
- Pearson
- Released
- 1993
- Format
- Hardcover
- ISBN10
- 0132015676
- ISBN13
- 9780132015677
- Category
- Marketing and PR