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Provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The 'Wheel of Consumer Analysis' helps the reader understand how consumer affect and cognition, consumer behaviour, consumer environment, and marketing strategy interact.
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Consumer Behavior and Marketing Strategy, J. Paul Peter, Jerry C. Jerry Corrie Olson
- Language
- Released
- 1993
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Consumer Behavior and Marketing Strategy
- Language
- English
- Publisher
- Irwin
- Released
- 1993
- Format
- Hardcover
- Pages
- 772
- ISBN10
- 0256105677
- ISBN13
- 9780256105674
- Series
- Description
- Provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The 'Wheel of Consumer Analysis' helps the reader understand how consumer affect and cognition, consumer behaviour, consumer environment, and marketing strategy interact.