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Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon.
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Going Dirty, David Mark
- Language
- Released
- 2007
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- (Paperback)
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- Title
- Going Dirty
- Language
- English
- Authors
- David Mark
- Publisher
- Rowman & Littlefield
- Released
- 2007
- Format
- Paperback
- ISBN10
- 0742545016
- ISBN13
- 9780742545014
- Series
- Rating
- 3.5 out of 5
- Description
- Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon.