We have over a million books in stock

Bookbot
1/5

Event Marketing

Authors

More about the book

Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. Individual chapters address the differences involved in marketing different types of events. Examines future trends and key issues such as how to reach new event attendees. Includes appendices with sample forms, contracts, and more.

Parameters

ISBN
9780471401797
Publisher
Wiley

Categories

Book variant

2002, hardcover

Book purchase

We’ll notify you via email once we track it down.