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A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
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A Technique for Producing Ideas, James Young
- Language
- Released
- 2003
- Binding
- (Paperback)
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- Title
- A Technique for Producing Ideas
- Language
- English
- Authors
- James Young
- Publisher
- Mcgraw-hill
- Released
- 2003
- Format
- Paperback
- Pages
- 64
- ISBN10
- 0071410945
- ISBN13
- 9780071410946
- Series
- Tags
- Non-Fiction, Art & Culture, Business, Self-Help, Psychological Topics, Personal Growth, Design, Writing, Productivity
- Rating
- 4.05 out of 5
- Description
- A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.