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InhaltsverzeichnisI. Marktstruktur.II. Kosten- und Ertragsstruktur.III. Marketinginstrumentalstruktur.Zusammenfassung.Ausgewählte Literatur.Stichwortverzeichnis.
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Handelsmarketing durch Handelsmarken-Politik, Ludwig G. Poth
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- 1973
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