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Considered the nation number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies.
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Marketing Essentials, Grady Kimbrell
- Language
- Released
- 1990
- product-detail.submit-box.info.binding
- (Hardcover)
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