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Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.
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Value-based Pricing, Harry Macdivitt, Mike Wilkinson
- Language
- Released
- 2011
- Binding
- (Paperback)
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- Title
- Value-based Pricing
- Language
- English
- Authors
- Harry Macdivitt, Mike Wilkinson
- Publisher
- McGraw Hill Professional
- Released
- 2011
- Format
- Paperback
- ISBN10
- 0071761683
- ISBN13
- 9780071761680
- Series
- Rating
- 3.5 out of 5
- Description
- Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.