Sold out
Parameters
More about the book
Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.
Book purchase
Value-based Pricing, Harry Macdivitt, Mike Wilkinson
- Language
- Released
- 2011
- product-detail.submit-box.info.binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.
- Title
- Value-based Pricing
- Language
- English
- Authors
- Harry Macdivitt, Mike Wilkinson
- Publisher
- McGraw Hill Professional
- Released
- 2011
- Format
- Paperback
- ISBN10
- 0071761683
- ISBN13
- 9780071761680
- Series
- Rating
- 3.5 out of 5
- Description
- Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.