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Today's buyers are tougher, more knowledgeable and more willing to play hardball than ever before. This practical, field-tested guide demonstrates that understanding the customer is the key to making the sale. With an introduction by Dr. Ken Blanchard, co-author of The One Minute Manager, this is a unique book on selling for sales professionals and sales managers. Illustrations.
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Getting Into Your Customer's Head, Kevin Davis
- Language
- Released
- 1996
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Getting Into Your Customer's Head
- Language
- English
- Authors
- Kevin Davis
- Publisher
- Crown Business
- Released
- 1996
- Format
- Hardcover
- ISBN10
- 0812926285
- ISBN13
- 9780812926286
- Series
- Rating
- 3.95 out of 5
- Description
- Today's buyers are tougher, more knowledgeable and more willing to play hardball than ever before. This practical, field-tested guide demonstrates that understanding the customer is the key to making the sale. With an introduction by Dr. Ken Blanchard, co-author of The One Minute Manager, this is a unique book on selling for sales professionals and sales managers. Illustrations.