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"In today's fast-moving, e-commerce economy information is power. For years companies have been investing in IT, expecting to develop their ability to exploit the power of information and achieve better business performance. Frequently, a company's investment has been a cost with no clear payback - a competitive necessity rather than a strategic advantage."
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Information Orientation, Donald A. Marchand, William J. Kettinger, John D. Rollins
- Language
- Released
- 2001
- Binding
- (Hardcover)
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- Title
- Information Orientation
- Language
- English
- Publisher
- Oxford University Press
- Released
- 2001
- Format
- Hardcover
- Pages
- 328
- ISBN10
- 0199240671
- ISBN13
- 9780199240678
- Series
- Rating
- 4 out of 5
- Description
- "In today's fast-moving, e-commerce economy information is power. For years companies have been investing in IT, expecting to develop their ability to exploit the power of information and achieve better business performance. Frequently, a company's investment has been a cost with no clear payback - a competitive necessity rather than a strategic advantage."