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This introduction to marketing includes key marketing concepts, plus individual perceptions of the author's, in 26 chapters keyed to the letters of the alphabet, from advertising, agencies and analysis via grey markets, the J-curve, network and relationship marketing to value and velocity.
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Need to know marketing an accessible A to Z guide, Tim Ambler
- Language
- Released
- 1992
- product-detail.submit-box.info.binding
- (Hardcover)
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