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The birth of m-commerce is not just about using the phone to pay for something. it is revolutionising the entire buying process based on location. Marketing has now become hyper-local.
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The Third Screen. Marketing to Your Customers in a World Gone Mobile, Chuck Martin
- Language
- Released
- 2011
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- The Third Screen. Marketing to Your Customers in a World Gone Mobile
- Language
- English
- Authors
- Chuck Martin
- Publisher
- Nicholas Brealey
- Released
- 2011
- Format
- Hardcover
- ISBN10
- 1857885643
- ISBN13
- 9781857885644
- Series
- Rating
- 3.45 out of 5
- Description
- The birth of m-commerce is not just about using the phone to pay for something. it is revolutionising the entire buying process based on location. Marketing has now become hyper-local.