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As retailing becomes less dependent on the merchandise and more dependent on presentation, it's no surprise that this industry has taken on the character of show business. Take a tour of 81 truly thrilling shopping experiences and find out who is successfully stepping up to the stage-- front and center.
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Retail Entertainment, Martin M. Pegler
- Language
- Released
- 1998
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Retail Entertainment
- Language
- English
- Authors
- Martin M. Pegler
- Publisher
- Visual Reference Pub Inc
- Released
- 1998
- Format
- Hardcover
- Pages
- 175
- ISBN10
- 0934590893
- ISBN13
- 9780934590891
- Series
- Rating
- 4 out of 5
- Description
- As retailing becomes less dependent on the merchandise and more dependent on presentation, it's no surprise that this industry has taken on the character of show business. Take a tour of 81 truly thrilling shopping experiences and find out who is successfully stepping up to the stage-- front and center.