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An introduction to the principal ideas, concepts and applications of the theory and practice of marketing. This revised edition offers guidance to students in the construction of answers to a sample of typical examination questions set by a variety of professional institutes.
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The Elements of Marketing, Anthony R. Morden
- Language
- Released
- 1991
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- The Elements of Marketing
- Language
- English
- Authors
- Anthony R. Morden
- Publisher
- DP Publications
- Released
- 1991
- Format
- Paperback
- Pages
- 779
- ISBN10
- 1870941969
- ISBN13
- 9781870941969
- Series
- Description
- An introduction to the principal ideas, concepts and applications of the theory and practice of marketing. This revised edition offers guidance to students in the construction of answers to a sample of typical examination questions set by a variety of professional institutes.