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A guide to business strategies that you can use for sports marketing, including developing star power, transforming and distributing a brand, filling the stands, and, important, understanding how fans make, break, and reconnect to a sport.
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The Elusive Fan, Ben Ryan Shields, Philip Kotler, Irving J. Rein
- Language
- Released
- 2006
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- The Elusive Fan
- Language
- English
- Authors
- Ben Ryan Shields, Philip Kotler, Irving J. Rein
- Publisher
- McGraw-Hill Education
- Released
- 2006
- Format
- Hardcover
- Pages
- 300
- ISBN10
- 0071454098
- ISBN13
- 9780071454094
- Series
- Tags
- Non-Fiction, Sports, Sport & Outdoor
- Rating
- 3.7 out of 5
- Description
- A guide to business strategies that you can use for sports marketing, including developing star power, transforming and distributing a brand, filling the stands, and, important, understanding how fans make, break, and reconnect to a sport.