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One of the greatest challenges for executives today is how to maintain growth while also ensuring profitability. Based on the author's research on 350 companies from the Fortune 1000 list, The Momentum Effect demonstrates that the old method of spending heavily on marketing and cutting costs no longer works.
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The Momentum Effect, J. C. Larreche
- Language
- Released
- 2008
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- (Paperback)
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- Title
- The Momentum Effect
- Language
- English
- Authors
- J. C. Larreche
- Publisher
- Ft Press
- Released
- 2008
- Format
- Paperback
- Pages
- 352
- ISBN10
- 0137067216
- ISBN13
- 9780137067213
- Series
- Rating
- 4.75 out of 5
- Description
- One of the greatest challenges for executives today is how to maintain growth while also ensuring profitability. Based on the author's research on 350 companies from the Fortune 1000 list, The Momentum Effect demonstrates that the old method of spending heavily on marketing and cutting costs no longer works.