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A consideration of design as a vital competive tool in corporate strategy. Lorenz examines the work of companies, including Sony, Olivetti, Ford and Philips, whose design innovations have contributed significantly to their commercial success.
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The Design Dimension, Christopher Lorenz
- Language
- Released
- 1990
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- The Design Dimension
- Language
- English
- Authors
- Christopher Lorenz
- Publisher
- Wiley-Blackwell
- Released
- 1990
- Format
- Paperback
- ISBN10
- 0631177485
- ISBN13
- 9780631177487
- Series
- Tags
- Non-Fiction, Art & Culture, Design
- Rating
- 3.5 out of 5
- Description
- A consideration of design as a vital competive tool in corporate strategy. Lorenz examines the work of companies, including Sony, Olivetti, Ford and Philips, whose design innovations have contributed significantly to their commercial success.