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A former record executive and highly sought brand consultant traces the rise of hip-hop culture from a niche genre to the mainstream, revealing how hip-hop has contributed to a new generation of multi-ethnic consumers who share experiences and values that can be tapped for effective marketing campaigns. 40,000 first printing.
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The Tanning of America, Steve Stoute, Mim Eichler Rivas
- Language
- Released
- 2011
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- The Tanning of America
- Language
- English
- Authors
- Steve Stoute, Mim Eichler Rivas
- Publisher
- Penguin
- Released
- 2011
- Format
- Hardcover
- ISBN10
- 1592404812
- ISBN13
- 9781592404810
- Series
- Tags
- Non-Fiction, Art & Culture, Social Sciences, Historical Themes, History, Business, Business & Management, Music Theme, Music, Sociology, Marketing & Sales, Race, Racism
- Rating
- 3.85 out of 5
- Description
- A former record executive and highly sought brand consultant traces the rise of hip-hop culture from a niche genre to the mainstream, revealing how hip-hop has contributed to a new generation of multi-ethnic consumers who share experiences and values that can be tapped for effective marketing campaigns. 40,000 first printing.